About Us

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Joe Bel Bruno

Founder

From working at The Wall Street Journal to The Los Angeles Times, Joe has a coast-to-coast understanding of the news business. His nearly 30-year career in journalism provides a unique perspective about how to structure a newsroom, craft content, or position a company for maximum exposure. He has hands-on experience with deep financial journalism, technology, and the entertainment industry — winning awards from some of America’s most prestigious business organizations along the way. He’s an experienced news chief who has appeared on CNN, NBC Nightly News, CNBC and other national broadcast media.

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Matana LePlae

A Dozen Cookies

Matana has been working with top global brands such as Pepsi, IBM, Nissan, Mars and multiple technology startups for more than 20 years as a business strategy leader She’s worked at advertising and marketing leaders such as McCann, BBDO and TBWA/Chiat Day. Having started two companies, she infuses her entrepreneurial drive and creativity with a non-traditional approach to developing marketing innovation solutions. She’s now a principal of strategic marketing firm A Dozen Cookies.

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George Nguyen

A Dozen Cookies

George brings nearly two decades of advertising agency experience in both North America and Asia. He’s worked across a breadth of categories on such brands as Mahindra & Mahindra, Otsuka Pharmaceutical (Pocari), Roche Pharmaceuticals, General Motors, Google, Visa, McDonald’s, Unilever, Standard Chartered Bank, and more. He’s been a marketing director at McKinney, and held senior roles at TBWA Worldwide and other major companies. He’s now a principal of strategic marketing firm A Dozen Cookies.